Type of record:
  • strategy method
  • activation method
  • Pure Knowledge Nugget
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


Gamification has become an integral part of innovation workshops. Playing is basically another word for learning; let's just look at our children. Everything they do out of themselves is playful - and they learn everything they need to survive in our society.

Basically, we all love to play - it just drags us out over time. Work is work and play is play, that's what we get taught in school. But each of us knows from our own experience: The things that were especially fun remain in our memories - everything else fades away.

Some have retained it - perhaps especially the creative ones know the state of the "flow", namely to pursue a task with enthusiasm and forget everything around them. And to reach your destination so quickly. When this state is achieved in the job, it is obvious that satisfaction is particularly high and results are particularly good.

Gamification is the integration of game principles into applications and routines of everyday work and innovation. Successful game mechanisms, which regularly captivate millions in the form of online games, are transferred to the job at Gamification.
  • Effective for radical innovations
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for highly complex challenges
  • Effective for medium complexity challenges
  • Effective for low complexity challenges
  • Effective for all innovation types
  • P1 Understanding (identifying innovation search fields - problem solving)
  • P2 Analysis (of problems - the environment - people - products)
  • P3 Observing (of people - the environment - the product use)
  • P4 Synthesize (create leading questions - derive position)
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
  • P6 Idea enrichment (idea combination - idea integration)
  • P7 Idea selection (idea evaluation - filtering - deciding)
  • P8 Early Prototyping (testing directly on the user)
  • P9 Fighting for ideas (Building Commitments - Generate Fundings)
  • P10 Implement (Implementation - execution of ideas)
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