Type of record:
  • reflection aid
  • micromethod
  • feedback method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


When several employees or participants come together, a large number of questions usually arise, some of which are predictable, but in many cases cannot be identified in advance. This method is particularly helpful for discussions on complex innovation topics, in order to get a comprehensive picture of the questions existing in the field of participants on the one hand and on the other hand to get the opportunity to answer all questions in a relaxed atmosphere.

In addition, the entire team is given an idea of the different schools of thought within the group, which in turn can have a positive effect on further work.

The method is very similar to the 6Ws method. However, it differs in particular in that the decision-makers should answer the questions directly and it is not a question of developing new ideas, but of clarifying questions in advance in order to clear the way for new impulses.
  • Effective for all innovation types
  • Effective for incremental innovations and improvements
  • Effective for highly complex challenges
  • Effective for medium complexity challenges
  • P2 Analysis (of problems - the environment - people - products)
  • P7 Idea selection (idea evaluation - filtering - deciding)
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