Sketch Drawing

Type of record:
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

Sketch drawing is a manual method that makes it possible to analyze and process existing information about customers and markets even more precisely. The method replaces the usual beamer presentations with numbers and analyses and enables a more intensive examination of the background information of the innovation process.
  • Effective for all innovation types
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P2 Analysis (problems - challenges - environment - people - products)
  • P4 Synthesize (create leading questions - take a stand)
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