Das Verkaufsgespräch

Type of record:
  • micromethod
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

The sales talk is a method that simulates a real conversation between a salesperson and the potential customer of the product or service idea. This provides participants with clarity about the actual product benefits and enables them to better assess their idea.

In contrast to the fake sales method from the Lean Startup concept, "the sales talk" is limited to a virtual product, which significantly reduces the time and effort required for the implementation.
  • Effective for incremental innovations and improvements
  • Effective for low complexity challenges
  • Effective for product innovations
  • Effective for service innovations
  • P2 Analysis (of problems - the environment - people - products)
  • P7 Idea selection (idea evaluation - filtering - deciding)
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