Analytic Hierarchy Process

Type of record:
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The aim of the Analytic Hierarchy Process method is to structure and simplify complex decision problems through a hierarchical analysis process in order to make a rational decision.

The AHP is referred to as "analytical" because of its ability to comprehensively analyse a problem constellation in all its dependencies. It is called a "process" because it defines how decisions are structured and analysed in a procedural process.

In principle, this process is always the same, which makes the AHP an easy to use decision tool when used several times, similar to a routine treatment.

AHP's goals are:
- to support decisions in teams.
- To find the jointly portable solution and to minimize the time required for it.
- To make the decision making and the result comprehensible.
- Detect possible inconsistencies in decision making.

The AHP serves:
- To review and supplement subjective "gut decisions".
- To work out qualitative weighting decisions based on comparative decisions.
- For the structured and hierarchical representation of a final decision by a decision tree.
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for radical innovations
  • P7 Idea selection (voting - evaluation - filtering - deciding)
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