Expert for ...

Type of record:
  • Opening technique
  • Activation method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


"Expert for ..." is a great WarmUp and Opener for a creative session. It stimulates the imagination and brings a lot of fun to light.

In this exercise two arbitrarily chosen objects are combined as terms and a utility story or a user is "invented" to this combination.

The entire FLIP team would like to thank Kai Krah for submitting "Expert for ...". :-) If you would like to share this method with Kai Krah, please use this link to the FLIP Community.

Flip is a project of the Verrocchio Institute Düsseldorf.
  • Effective for all innovation types
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P6 Idea enrichment (idea combination - idea integration)
  • P8 Early Prototyping (testing the idea directly on the user)
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