Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


In contrast to brainstorming, the aim of brainwriting is not to build on the intellectual performance of the participants, but rather to allow each participant to collect ideas independently of the group and to have them written down in order to later develop them together associatively into creative problem-solving ideas.


Brainwriting is concerned that all factors that can inhibit the production of new ideas are minimized. The participants should produce ideas without any restrictions and/or combine their ideas with other ideas.

Ideally, the participants inspire each other during the discussion with their ideas, which they can then develop further.

The advantage of this method over other creativity techniques is that ideas from otherwise more passive or quieter participants can also be recorded. Due to the anonymity of the submitted notes, critical ideas and suggestions can also be revealed.
  • Effective for radical innovations
  • Effective for incremental innovations and improvements
  • Effective for medium complex challenges
  • Effective for low complex challenges
  • Effective for all innovation types
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P7 Idea selection (voting - evaluation - filtering - deciding)
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