Impulse Image Packages from Benno van Aerssen

Type of record:
  • Tool
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Ideal innovation phases for this method:
  1. Innovation Phase
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Benno van Aerssen currently offers four of his own large stimulus image packages, each with 190 stimulus images. All pictures are taken and produced by Benno van Aerssen himself.

The pictures are already used today by many teams of his customers to find ideas. All pictures will be delivered in a large format of 15 x 20 centimetres in a glossy finish.

The stimulus images from the stimulus image packages are small, versatile photographic works of art. When used in the brainstorming process (especially in the stimulus picture technique) the participants link their own associations with the pictures and very easily find new perspectives and ideas. This is especially true for untrained participants and teams.

Personal experiences and feelings also come up much more easily in this way, because they can be made visible with the pictures. The pictures can be used in individual work as well as in larger groups. Let Benno van Aerssen's passion for photography and his eye for detail inspire you to new ideas.

With the large number of pictures, even rather boring meeting rooms can be transformed into inspiring creative spaces. You can simply cover the whole floor with hundreds of pictures. Or the pictures are hung on the walls or laid out on the tables.
  • Effective for design innovations
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for marketing innovations
  • Effective for medium complex challenges
  • Effective for product innovations
  • Effective for service innovations
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
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