Type of record:
  • Macro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


With the macro method FRIES, innovations and innovation successes can be planned and optimized in a targeted and transparent manner. The innovation culture index provides a basic statement on the degree of establishment of the innovation culture. Successful innovations and new ideas can be planned with FRIES. The defined FRIES process ensures that the correct steps are carried out in the correct sequence.

In addition, FRIES ensures that the innovation culture functions according to the same system throughout your entire company, regardless of time and place. The key figures can be used to plan the solution of problems and questions in advance and to permanently control and measure their progress. FRIES makes innovation a living part of the company and demystifies it.

Through a uniform approach to idea generation and the introduction of your innovation culture, successes or failures are recognized more quickly. Experiences can be better shared among the participating teams, departments and/or profit centers. With manageable effort, the most diverse innovation carriers, teams and departments can be controlled by one person in charge. A uniform reporting system (audits) also ensures a tight organization. Ideas with little chance of success are identified faster, implementation costs can be reduced.

Reduced to the essentials, the FRIES method and the associated process consist of four phases or steps:

In this phase, the innovation carriers and innovators are searched for and promoted with freedom, and the targets and challenges are identified whose solution and brainstorming should bring the company forward.

This phase stands for the actual idea generation, the creative meetings and the creativity techniques.

Since it is important to distinguish between the actual idea generation and the idea evaluation, the idea evaluation is also trained as a separate phase in FRIES.

In order not only to ignite a flash in the pan, but also to sustainably introduce an innovative environment and culture, the successes, i.e. the resolved targets and implemented ideas, must be communicated to all participants and stakeholders of the company. This is the main task of phase 4.
  • Effective for all innovation types
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P2 Analysis (problems - challenges - environment - people - products)
  • P3 Observe (people - environment - product use)
  • P4 Synthesize (create leading questions - take a stand)
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P6 Idea enrichment (idea combination - idea integration)
  • P7 Idea selection (voting - evaluation - filtering - deciding)
  • P8 Early Prototyping (testing the idea directly on the user)
  • P10 Implement (implementation - execution of ideas)
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