Headstand Method

Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
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Yes - you see correctly: With the headstand method it gets a little crazy or unusual. Because together with your team you reformulate your challenge and twist it into exactly the opposite. They literally turn the problem upside down to generate new perspectives and ideas.

Without creating print, you animate thereby to creativity. Because it's fun to think about what doesn't work, what goes wrong or which measures never solve a problem. The headstand technology works immediately and especially for inexperienced teams.

In the first step, those measures and events are collected which would prevent the achievement of a desired result, or as many weaknesses of an idea to be examined as possible are collected. After this "destructive" phase, solutions to the identified obstacles and problems are sought. The rules of regular brainstorming apply to both phases.

The advantage of this method compared to normal brainstorming is that you first identify the cause of a problem (measures and events that prevent the achievement of a desired result) and then solve it. This kind of approach to problem solving generates different and new ideas.
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for marketing innovations
  • Effective for medium complex challenges
  • Effective for product innovations
  • Effective for service innovations
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
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