Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
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This technique of "strange images" is far more than a creative technique, and people especially like the ultimate degrees of freedom - it is a real jack-of-all-trades. Tony Buzan, a British mental trainer and author, coined the term mindmap and ensured its introduction and first distribution. At first glance, one might think that mind mapping is only a so-called visualization technique, i.e. a way to make a fact clearly visible.

The possibilities of mind mapping are almost unlimited according to all experiences. Mindmapping is a very efficient and universal creativity, note taking and memory technique, in which the function of the brain is optimally used.

Mindmapping stimulates a person's creativity very much. Many people we call geniuses today use mindmapping as a permanent companion in their daily lives. Conventional notes or diagrams typically use only the left hemisphere of the brain. This half of the brain (in most people) is responsible for analytical thinking. Language, logic and numbers, ordered and linear things are processed here. However, the right hemisphere of the brain contains the pictorial imagination. Forms, colours, patterns and rhythms are processed here. A mindmap uses the abilities of the right hemisphere in addition to the left hemisphere. This allows the best possible use to be made of the brain's capabilities.

Mindmapping is therefore particularly suitable for brainstorming, but also for planning and structuring knowledge, drafting minutes, preparing presentations, seminars and topic overviews. Mindmaps are also excellent for personal brainstorming and notes of any kind, for example in a meeting or seminar, reading articles/books, creating to-do lists and especially on the phone.
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
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